Using proprietary technology, qeen.ai develops AI agents that autonomously execute tasks and optimize their outcome based on observed user behavior. E-commerce businesses can seamlessly interact with qeen.ai’s domain-expert agents to carry out functions like content creation, marketing and conversational sales. This enables merchants to effortlessly automate e-commerce tasks, achieving performance uplifts beyond the capabilities of human operation or conventional AI applications.

The seed funding will support qeen.ai’s growth strategy by expanding the reach and capabilities of its agentic AI platform, scaling the team, and attracting a wider customer base. The Company to expand on its existing fully autonomous content and marketing agents to solve a broader range of challenges faced by online businesses.

Headquartered in Dubai, qeen.ai was founded in 2023 by former Google & DeepMind colleagues Morteza Ibrahimi, Ahmad Khwileh, and Dina Alsamhan. The founding team combines global experience, including time in the San Francisco Bay area, deep expertise in AI and e-commerce, and a shared vision of harnessing AI’s transformative power to enable fundamentally new ways of operating and growing an online business.

Morteza Ibrahimi, qeen.ai Co-founder and CEO stated: “We are proud to have the backing of Prosus Ventures and our existing investors as we work towards our vision of becoming the go-to intelligent technology partner for e-commerce businesses. By building AI solutions that are both intuitive and accessible, we enable e-commerce businesses of all sizes to scale, innovate, and thrive in the evolving digital economy.”

The e-commerce market is experiencing accelerated growth globally, fueled by evolving consumer behaviours, advanced digital payment systems and digitized logistics infrastructures. In MENA the market is projected to reach $50 billion in 2025, with KSA and the UAE as the main drivers of the boom, presenting significant opportunities for businesses ready to scale. At the forefront of this transformation, qeen.ai’s AI agents are empowering businesses to optimize their operations, enhance customer experiences, and unlock new growth opportunities in an increasingly competitive landscape.

Robin Voogd, Head of Middle East Investments at Prosus Ventures commented: “As one of the largest e-commerce and marketplace investors in the world, we’ve seen first-hand how AI Agents are redefining the landscape of global marketplaces for online merchants. There’s a huge opportunity and we believe and qeen.ai is well-placed to unlock this technology for merchants in an AI-first world. The company has demonstrated an innovative approach to bringing AI to the e-commerce industry and is backed by an expert founding team. They will provide significant value to merchants focused on delivering a strong digital shopping experience across countries.”

Since launching its Dynamic Content agent in Q2 2024, qeen.ai has served over 15 million users, generating more than 1M SKU descriptions, and enabling merchants achieve 30% uplift in sales.

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Founded in August 2023 by Dina Alsamhan, Ahmad Khwileh and Morteza Ibrahimi, qeen.ai capitalises on the GenAI revolution and the rich expertise of its co-founders, to provide accessible and autonomous AI solutions tailored to e-commerce businesses.

The e-commerce industry struggles to keep up with consumer demands in an era increasingly shaped by AI tools and the convenience they bring to everyday life. The notion of liquid expectations, where consumer expectations are shaped by the best experiences they’ve had across platforms and industries, has become the norm. The company provides accessible and autonomous AI solutions tailored to e-commerce businesses of all sizes.

“We are thrilled to back qeen.ai in their mission to disrupt the e-commerce space in the MENA region,” says Fadi Ghandour, the CEO of Wamda Capital, adding, “We believe that qeen.ai is well poised to achieve substantial growth and success, as it fulfils a crucial market need by providing businesses with accessible AI solutions that can significantly improve their revenue, thanks to the founder team’s expertise in AI and their deep understanding of e-commerce challenges.

“This investment aligns perfectly with our mission to support innovative entrepreneurs who have the ability to make a significant impact on the industry,” he added.

Addressing a crucial gap in e-commerce, qeen.ai offers no-code, native GenAI product discovery solutions to boost online sales and customer lifetime value (LTV) for e-commerce businesses. Their dynamic content product leverages state-of-the-art AI that is specifically tailored for e-commerce across verticals. By learning from user interactions, the content is autonomously improved in real time and in multiple languages – without the need for manual intervention. Additionally, qeen.ai’s generative search functionality surpasses traditional keyword-focused tools, delivering a superior search experience for the GenAI era.

With its multilingual AI models that are exceptionally apt at understanding the nuances of the Arabic language, qeen.ai offers a unique advantage in a market often underserved by existing solutions; current customers have witnessed significant improvements in conversion rates, with an average uplift of 30%.

qeen.ai envisions a future where customers can effortlessly find what they seek, and merchants can offer seamless, winning experiences to their shoppers by harnessing the full potential of GenAI and optimisation technologies, in an accessible and simple way.

Dina Alsamhan stated: “We have deep roots in the region and understand the unique challenges faced by businesses here. Our team at qeen.ai has unrivalled expertise in generative AI and optimisation technologies, and is committed to reimagining these problem spaces and addressing them by providing cutting edge solutions that fundamentally transform the way businesses connect with their shoppers.”

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