Using proprietary technology, qeen.ai develops AI agents that autonomously execute tasks and optimize their outcome based on observed user behavior. E-commerce businesses can seamlessly interact with qeen.ai’s domain-expert agents to carry out functions like content creation, marketing and conversational sales. This enables merchants to effortlessly automate e-commerce tasks, achieving performance uplifts beyond the capabilities of human operation or conventional AI applications.

The seed funding will support qeen.ai’s growth strategy by expanding the reach and capabilities of its agentic AI platform, scaling the team, and attracting a wider customer base. The Company to expand on its existing fully autonomous content and marketing agents to solve a broader range of challenges faced by online businesses.

Headquartered in Dubai, qeen.ai was founded in 2023 by former Google & DeepMind colleagues Morteza Ibrahimi, Ahmad Khwileh, and Dina Alsamhan. The founding team combines global experience, including time in the San Francisco Bay area, deep expertise in AI and e-commerce, and a shared vision of harnessing AI’s transformative power to enable fundamentally new ways of operating and growing an online business.

Morteza Ibrahimi, qeen.ai Co-founder and CEO stated: “We are proud to have the backing of Prosus Ventures and our existing investors as we work towards our vision of becoming the go-to intelligent technology partner for e-commerce businesses. By building AI solutions that are both intuitive and accessible, we enable e-commerce businesses of all sizes to scale, innovate, and thrive in the evolving digital economy.”

The e-commerce market is experiencing accelerated growth globally, fueled by evolving consumer behaviours, advanced digital payment systems and digitized logistics infrastructures. In MENA the market is projected to reach $50 billion in 2025, with KSA and the UAE as the main drivers of the boom, presenting significant opportunities for businesses ready to scale. At the forefront of this transformation, qeen.ai’s AI agents are empowering businesses to optimize their operations, enhance customer experiences, and unlock new growth opportunities in an increasingly competitive landscape.

Robin Voogd, Head of Middle East Investments at Prosus Ventures commented: “As one of the largest e-commerce and marketplace investors in the world, we’ve seen first-hand how AI Agents are redefining the landscape of global marketplaces for online merchants. There’s a huge opportunity and we believe and qeen.ai is well-placed to unlock this technology for merchants in an AI-first world. The company has demonstrated an innovative approach to bringing AI to the e-commerce industry and is backed by an expert founding team. They will provide significant value to merchants focused on delivering a strong digital shopping experience across countries.”

Since launching its Dynamic Content agent in Q2 2024, qeen.ai has served over 15 million users, generating more than 1M SKU descriptions, and enabling merchants achieve 30% uplift in sales.

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Fashinza is using the new funds to invest in supply chain technology and expand the company’s presence globally. This includes monetizing fintech offerings, expanding into raw material procurement, and creating a sustainable (i.e., net positive) supply chain by 2030 and Industry 4.0 solutions for SMB manufacturers.

Abhishek Sharma, COO, and Co-founder of Fashinza said, “Our mission is to create a sustainable, futuristic, and agile fashion supply chain using technology while improving the ethics and sustainability in the supply chain. We are now also using the massive data we generate to solve financial challenges for our customers and suppliers with our fintech products.”

In the past 12 months, Fashinza grew the business over tenfold. The company also reduced minimum order quantities to as low as 50 and reduced design to delivery TATs by 50% in a single year.

Pawan Gupta, CEO, and Co-founder of Fashinza said, “We are excited to expand our global presence and offer fast and sustainable tech-based supply chain solutions – especially to our customers in North America. Our goal to help our partner brands and manufacturers to work and thrive with an agile supply chain that benefits all is now a reality and already positively impacting our customers’ lives.”

Fashinza’s technology is reducing wastage across the entire production process and bringing social transparency into the supply chain. Additionally, Fashinza aims to scale its environment-friendly practices and materials to make costs comparable to their unsustainable counterparts.

Ashutosh Sharma, Head of Investments for India, Prosus Ventures said, “The issues of the fashion industry supply chain have faced some unique challenges in the past few years that have also made the sector ripe for disruption. The Fashinza team has responded with agility, evolving to offer tech-based solutions beyond the traditional channels. We are confident about the team’s capability as they look to scale further and are delighted to partner with their mission.”

Sandeep Singhal, Managing Director, Westbridge Capital said, “We are thrilled to be part of Fashinza’s journey of growth. We believe the company has the potential to revolutionize the fashion industry supply chain using technology and we are excited to help take the company to the next level”.

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Urban Company will utilise the new investment towards innovation, training, product development, enhanced quality control and safety measures for both partners and consumers. The company also aims to increase its geographic footprint by entering the top 100 cities in India and further expanding into international markets.

Speaking on the development, Urban Company CEO and Co-Founder Abhiraj Singh Bhal said, “Urban Company strives to provide comfort and convenience at the doorstep of its consumers. Therefore, it has become the preferred option for all home services’ needs. It is the trust our consumers and 35,000 service partners have in us that makes Urban Company Asia’s largest home services marketplace. With this funding, we plan to rapidly scale our business while continuing to invest further in the safety of our consumers and service partners, training of partners and product development.”

 “Urban Company is disrupting a large, fragmented industry that has seen low digital adoption until now. Through their technology-enabled platform and keen focus on providing high-quality, trained service partners, Urban Company has been able to achieve the very difficult task of productizing services. ,” said Ashutosh Sharma, Head of Investment for India, Prosus Ventures. “In addition, the initial traction with international expansion in geographies we know well is encouraging and presents an opportunity for significant growth into the future.”

Eric Jones, Partner at Dragoneer Investment Group, said, “We have been extremely impressed by Urban Company’s success in digitally unifying the fragmented residential services market, both in India and abroad. Their extensive network of highly-skilled home service professionals, along with a vertical-tailored technology platform, has driven customer satisfaction and advocacy that is unparalleled in this sector. No company is better positioned to capture the growing global demand for convenient digital access to help with everyday home tasks. We look forward to supporting Urban Company’s continued momentum and innovation as they revolutionize the at-home, on-demand economy.”

Urban Company has more than 35,000 service partners across 35 cities in India, the UAE, Singapore, Australia and the Kingdom of Saudi Arabia. The marketplace offers a variety of home services to consumers, including beauty treatments, haircuts, deep cleaning, plumbing, carpentry and appliance repairs. The company will continue to penetrate into existing markets while venturing into new overseas geographies this year.

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