In today’s competitive retail environment overflowing with daily deal and flash sale sites, retailers are challenged to optimize marketing initiatives across channels. To grab the attention of digitally savvy shoppers, retailers are wise to implement a cross-channel marketing strategy.
Our white paper, “Taking a Crawl, Walk, Run Approach to Cross-Channel Marketing,” helps lead you in the right direction. Discover multi-channel strategies that will get shoppers to complete purchases and much more.
To capitalize on a fully integrated, optimized cross-channel marketing strategy, progressive retailers are subscribing to a “Crawl, Walk, Run” approach. It is nearly impossible for retailers to immediately roll out a fully integrated, optimized, cross-channel strategy. Instead, savvy retailers leverage a process that becomes more detailed over time, elevating the level of engagement with that brand. It also requires a lot of planning and customer analysis to determine which offers are best for specific channels.
Deploying a “Crawl, Walk, Run” approach allows merchants to slowly and steadily progress toward sending targeted
messaging across the appropriate channels. In time, they will achieve the ultimate end goal: increased engagement
and a plethora of loyal customers.
