The expanded partnership enhances payment flexibility for Contact’s customers by offering seamless installment plans and financing options powered by Fawry’s integrated digital payment solutions. Beyond BNPL, the agreement also covers a broader range of fintech services, including E-Payment Gateway, bill payment aggregation, and other digital solutions. This deeper integration strengthens both companies’ commitment to enhancing financial accessibility and convenience.

Aligned with Egypt’s national vision for digital transformation, the partnership supports the government’s goal of promoting financial inclusion and reducing reliance on cash transactions. By expanding digital payment options, the collaboration aims to encourage more citizens to adopt electronic payment solutions, fostering a cashless economy.

This agreement builds on the successful strategic partnership between Contact Financial and Fawry, further positioning both companies as leaders in innovative financial services while empowering consumers with flexible and accessible payment solutions across Egypt.

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As part of its commitment to advancing financial inclusion, Mastercard has launched this report across its Eastern Europe, Middle East and Africa (EEMEA) region, including Egypt. The initiative is designed to champion women entrepreneurs, provide key business insights and drive tangible solutions to break down systemic barriers.

“Our research highlights the remarkable entrepreneurial spirit among women across the EEMEA region. While progress has been made, challenges remain, reinforcing the need for stronger support. At Mastercard, we are dedicated to nurturing the next generation of small business leaders and equipping them with the tools they need to grow and thrive,” said Selin Bahadirli, executive vice president, Services, Eastern Europe, Middle East and Africa, Mastercard.

In Egypt, a significant proportion of men (41%) and women (38%) identify as entrepreneurs, reflecting the country’s evolving business landscape. In contrast to the rest of EEMEA, older generations, especially Gen X (54% of men and 51% of women) are more likely to consider themselves entrepreneurs than millennials and Gen Z.

77% of women in Egypt have considered starting or running their own business. This increases to 83% among Gen Z women. However, more than half (56%) of Egyptian women are yet to do so.

As well as formal business ventures, half of Egyptian women have a side hustle to make money outside of their main job, rising to 59% among Gen X women. For many women, the entrepreneurial spirit is inspired by an appetite to earn more money (60%), save for a specific goal (52%) and gain financial independence (45%).

The most commonly cited reasons for starting their business among women founders in Egypt are that they wanted to pursue their dream (48%) or had a brilliant idea that they needed to see through (39%). 37% of women said they desired freedom from traditional working structures, the same number wanted a better work-life balance, an equal number felt the time was right in their life, and the same percentage believed their idea could improve people’s lives. The last number is far higher than the global average, where 20% of women cited this as a motivation for starting their business.

The top sectors in which Egyptian women would like to start a business include education (24%), cosmetics (20%), and marketing/advertising/PR/market research (17%).

In an encouraging finding, 98% of women business owners in Egypt are optimistic about revenue growth over the next five years. This number is higher than in the rest of EEMEA (89%).

Despite the evident appetite for entrepreneurship, the research shows that for many women, including current business owners, there are challenges. The risk of failure (30%) and getting the capital to launch (25%) are reported as the biggest challenges preventing women from starting a business. Meanwhile, women are more likely than men to view lack of confidence as a hurdle (8% vs. 6%).

Among women who have already founded a business, 37% say the biggest challenge when starting out was assessing critical digital infrastructure, such as payment systems, and 35% were struggling to find funding. A third say the biggest challenge was knowing which technology was right for their business. More than a quarter (26%) of women want to build a sustainable business but do not know how – this is similar to all women across EEMEA (31%).

Training on how to develop a business plan (38%), access to AI tools to solve business challenges (34%) and having a business partner (33%) would make Egyptian women feel more confident in starting their own business. The research notes that women in the country are more open to embracing advanced technologies to help them do business than their male counterparts. 73% of Egyptian founders (men and women) regularly use AI in their business, and 87% say it has delivered significant cost and/or time savings for their business.

In terms of cybersecurity, 81% of men and 80% for women feel the need to better educate themselves about how to protect their business from a potential cyberattack. However, men (41%) are more likely than women (24%) to admit they are unsure how to protect their business from a cyberattack. These findings highlight the key role of secure digital transactions in business success.

Mastercard’s survey sends a clear message that Egyptian women have the ambition to shape the future of business yet are facing significant challenges. As International Women’s Day 2025 approaches, the company remains committed to fostering an inclusive digital economy where women entrepreneurs are not just supported but celebrated as key drivers of economic progress.

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These investments align with Fawry’s growth strategy by expanding its ecosystem of “Fawry Business” business solutions. Through these strategic investments, Fawry continues to position itself as a leader in Egypt’s technology and fintech sector, offering a more robust suite of digital services to businesses while contributing to the growth and evolution of the country’s tech landscape.

Dirac Systems, a leader in Enterprise Resource Planning (ERP) software and business automation solutions, offering tailored systems that streamline operations for businesses across industries.

Virtual CFO, a specialized financial and accounting services provider focused on helping SMEs and startups manage their financial operations, compliance, and cash flow more effectively.

Code Zone, an innovative software development company, known for creating advanced business management tools, including solutions for CRM, HR, financial management, and enterprise operations for companies in the Healthcare sector.

Eng. Ashraf Sabry, Chief Executive Officer of Fawry, commented: “These investments reinforce Fawry’s position as a one-stop digital business solutions provider by expanding “Fawry Business” suite in ERP and financial management tools, seamless digital payment integrations with advanced accounting and HR solutions, and tailored fintech innovations for SMEs, and large enterprises. This move also reflects the role of Fawry Business in empowering companies with cutting-edge financial solutions, driving efficiency, and enhancing digital transformation efforts. Moreover, it reflects Fawry’s confidence in Egyptian technology companies and local talent. By integrating these companies into its ecosystem, Fawry aims to support Egypt’s digital transformation and cashless economy initiatives while driving technological innovation across multiple industries.”

Eng. Mohamed Hamed, CEO of Dirac Systems, commented: “We are thrilled to join forces with Fawry, a market leader in digital payments and financial solutions. This investment marks a significant milestone for Dirac Systems, enabling us to scale our Enterprise Resource Planning (ERP) solutions and expand our impact on businesses of all sizes. Together, we will provide fully integrated digital solutions that empower organizations to enhance operational efficiency, streamline financial management, and accelerate their growth in an increasingly digital economy”.

Ahmed Farouk, CEO of VCFO, commented: “The strategic alliance with Fawry will deliver comprehensive, integrated solutions for managing financial operations, cash flow, and accounting, including seamless electronic invoicing for shared clients. This partnership is set to drive significant positive impacts, enhancing business efficiency, strengthening the tax system, and contributing to the overall growth of Egypt’s business ecosystem”.

Eng. Mohamed Youssef, CEO of Code Zone, commented: “The Investment aims to enhance innovation and technological excellence by integrating Code Zone’s expertise in software development with Fawry’s leadership in electronic payments. Together, we seek to develop advanced solutions that meet customer expectations, offering comprehensive and integrated platforms that seamlessly combine technology and innovation”.

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The BIDDEX app is a unique one-stop shop that transforms how cars are bought, sold, and financed online. For a better customer experience, BIDDEX has recently integrated artificial intelligence (AI) technology into its platform for a better car purchasing experience and reaching the best fitting prices.

During the event, BIDDEX announced a new upgrade to the application, integrating AI technology into the platform to improve customers’ experiences, mainly when it comes to getting the most fitting car selections, best prices, and exclusive offers.

BIDDEX also showcased its super-set solutions, which simplify the process of purchasing new and used vehicles. Offering everything from auctions and financing to vehicle imports and customized requests, BIDDEX delivers a comprehensive platform built with the latest technology. Customers can expect top-tier security, robust data protection, and round-the-clock support, all from the comfort of their homes.

Commenting on the launch, Amr Allam, Founder and CEO of BIDDEX, expressed his enthusiasm for the platform’s transformative role in the car landscape.

Allam said: “BIDDEX is not just changing the car marketplace in Egypt; it’s set to expand across the Middle East, reshaping the entire regional automotive marketplace. With its innovative services and commitment to customer satisfaction, BIDDEX is primed to become the go-to platform for car buyers and sellers in the region.”

Allam noted: “Since the launch of the app last year, the total value of car sales and purchases through the app has reached approximately EGP 100 million. It has also facilitated many car loans worth nearly 60 million Egyptian pounds in a record time.”

He added that the app aims to capture 10% of the car market share in Egypt and revolutionize the car-buying experience.

A Seamless Car-Buying Experience
With BIDDEX, users can access Egypt’s largest selection of verified car listings, featuring both new and used vehicles from all major brands. Whether you’re looking for a locally available model or want to import a vehicle tailored to your exact specifications, BIDDEX has you covered. The platform partners with trusted dealerships to ensure customers get the best possible deals.

More Than an Application
BIDDEX is a dynamic, real-time bidding platform where users can bid on new and used cars. Enjoy a transparent, secure experience, and the car and all necessary paperwork will be delivered to your doorstep.

Moreover, users can monitor the price of their dream car and receive instant notifications when it drops or if the seller accepts an offer. The user will be able to skip the negotiation process by submitting his own price offer directly to the seller. BIDDEX handles the rest, simplifying the buying process.

Flexible Financing Plans
BIDDEX also provides flexible financing plans through partnerships with 18 leading auto lenders, ensuring quick financing approval. 80% of customers are approved within 24 hours, making it easier than ever to drive away in your new car.

Test Drive Service
Additionally, Users can schedule a test drive for their preferred car, and receive instant confirmation of their booking. Meanwhile, the platform enabled its users to upgrade their car hassle-free with the trade-in option. Simply choose your desired vehicle and get an offer within 48 hours.

Only 48 hours to Get Your Car Sold
Along with these super set of features, BIDDEX offers its users selling their cars through the platform by uploading the vehicle details, and BIDDEX will assist with the sale. For those looking for a fast transaction, you may qualify for a cash offer within 48 hours.

All cars listed on BIDDEX are thoroughly inspected and certified. Every car comes with a 7-day money-back guarantee and a 60-day warranty to ensure peace of mind for customers.

BIDDEX also allows users to complete the entire car-buying process—browsing, financing, paying, and handling paperwork—entirely online. Once the purchase is finalized, the car and all necessary documents are delivered directly to your doorstep.

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Launched earlier this year in partnership with the Challenge Fund for Youth Employment (CFYE), the EDVS program aims to accelerate the growth of the EdTech ecosystem in Egypt and the broader Middle East.

The two newly funded companies, Schoolz and Ibn Sina Training Academy, were chosen from a competitive pool of ten startups in the inaugural EDVS boot camp.

Schoolz is a tech-driven platform that provides safe, affordable, and reliable student transportation solutions. Parents can track their children’s journeys in real time via the app and website, ensuring a stress-free experience with carefully selected drivers and competitive fees, all while prioritizing safety, comfort, and convenience.

Ibn Sina Training Academy offers specialized medical training programs, including courses in medical translation, coding, and digital marketing. Known for its flexibility and expert-led instruction, it equips professionals with practical skills for career advancement in high-demand sectors.

The EDVS program supports EdTech entrepreneurs through a comprehensive framework that includes mentorship, funding opportunities, and access to an extensive network. The two-year initiative focuses on empowering startups at all stages of development, from ideation to investment, with the goal of creating over 1,000 jobs.

By leveraging a “project studio” model, EDVS provides startups with a dynamic environment and expert guidance to develop and scale their businesses. This includes access to industry experts, assistance in securing funding, and the necessary resources for growth.

Following the successful conclusion of the first boot camp, EDVS is gearing up for two more cohorts in the coming year. An additional 20 startups will receive training, with select companies eligible for six-digit investments.

Through these initiatives, EdVentures is contributing to the development of a thriving digital economy in Egypt by fostering innovation in the EdTech sector, creating new job opportunities for youth, and enhancing the quality of education.

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Since its launch in Saudi Arabia, Geidea has revolutionized the payment landscape by becoming the first company in the Middle East and North Africa (MENA) region to introduce SoftPos solutions. This technology enables merchants to accept payments via smartphones, eliminating the need for traditional point-of-sale (POS) devices. SoftPos, which meets MPOC and CPOC standards, allows businesses of all sizes to process secure contactless payments directly from smartphones, significantly improving payment efficiency and accessibility.

Geidea’s SoftPos service quickly gained traction in Saudi Arabia, building a robust network of thousands of merchants across the Kingdom. The service’s success in Saudi Arabia and the UAE has paved the way for its upcoming launch in Egypt, where the company aims to empower merchants with advanced payment solutions that enhance business operations and provide consumers with more convenient ways to pay.

Geidea’s SoftPos solution is part of the company’s broader strategy to introduce innovative payment technologies that meet the evolving needs of modern businesses. With a focus on security, the company ensures that all transactions are processed in compliance with the highest international standards for data protection and financial transaction safety. This aligns with Geidea’s mission to provide merchants and consumers a seamless, secure, and future-proof payment experience.

As a key player in the Middle East’s digital payments sector, Geidea has become the market leader in Saudi Arabia and is poised for further growth in regional markets such as Egypt and the UAE. The company’s innovative solutions are helping to drive the digital economy forward by offering new ways for businesses to manage payments, while enhancing the consumer experience in an increasingly cashless world.

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The sustainability bond is the first in Egypt – and the largest issued by a private bank in Africa – and will support green and sustainable projects in Egypt. IFC has subscribed in the bond with US$300 million alongside US$100 million from EBRD and US$100 million from BII – with 75 percent of the bond’s proceeds allocated to green financing, such as industrial energy-efficiency, small-scale renewable energy projects, and green buildings; and 25 percent allocated for social assets including inclusive finance and MSMEs.

In 2023, Egypt’s government announced its aim to reduce greenhouse gas emissions by 37 percent by 2030 to support the move to a greener, climate-resilient economy. The sustainability bond will help Egypt advance towards this target by increasing access to finance for businesses and projects that help reduce greenhouse gas emissions or otherwise protect the environment. The bond will also help address the country’s growing financing needs for MSMEs.

This achievement underscores the international financial community’s confidence in AAIB’s exceptional financial strength, Egypt’s attractive investment opportunities and the Egyptian economy potential at large said Tamer Waheed, AAIB’s Vice Chairman & Managing Director. “This bond is more than just a financial instrument; It is a strategic extension of our core business model, designed to seamlessly integrate sustainability into our business strategy. We believe that responsible growth is crucial to create a sustainable future for generations to come. We are ensuring that AAIB remains at the forefront of both financial innovation and environmental stewardship by directing capital toward projects that advance ESG.”

“This investment is a milestone in extending more financial inclusion while unlocking the potential of sustainable finance in Egypt,” said Sérgio Pimenta, IFC’s Vice President for Africa. “As the largest investor in the country’s first sustainability bond issued by AAIB, we are empowering a greener, more climate-resilient future for Egypt and contributing to the country’s climate commitments.”

“We are very proud to invest in this first sustainability bond in Egypt, which opens the path for more such issuances and sets a benchmark for others to follow,” said Francis Malige, EBRD’s Managing Director for Financial Institutions. “This landmark investment will increase capital market flows towards green and social projects and demonstrates the importance of ingraining green and social criteria in capital markets transactions. Moreover, this project contributes to the resilience of the economy by providing long-term hard currency funding.”

“Egypt is a key market for BII. As of 2023, the company’s portfolio in Egypt was valued at $707.5 million, with investments in 70 companies that support over 91,000 jobs. BII’s current development focus in Egypt includes financial services, renewable energy, healthcare, and infrastructure,” said Sherine Shohdy, BII’s Regional Director for North Africa. “The AAIB bond will provide a vital source of finance to businesses to take steps towards the transition. Over the last two years BII has committed over £1.2 billion in climate finance and we will continue to deploy our capital in support of the transition towards net zero and climate resilient economies.”

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The funds will be strategically allocated to boost growth through evolving technological capabilities and solutions, diversify distribution channels, heavily invest in product development to digitize the customer experience, and leverage the FRA’s initiatives towards eKYC and eSignature.

With a huge population of more than 110M people, Egypt has one of the lowest insurance penetration rates globally, and Amenli aims to help increase insurance penetration across Egypt to 5% to reach $20B market size

Since its inception, Amenli has achieved significant milestones, including diversifying its acquisition channels and growing it’s retail distribution partnerships by 14X YoY. The company has also increased its SME offerings by 5X and maintained robust gross profit margins.

“We are delighted to support Amenli as it embarks on its next phase of growth,” said Bruno Lusic, EBRD Venture Capital. “The company has created a great technological infrastructure and data-driven platform with a uniquely differentiated proposition for SMEs and individuals. Egypt’s largely unpenetrated insurance sector offers vast opportunity for rapid growth as adoption of insurance increases over the coming years. We are convinced that Amenli is uniquely positioned to capitalize on that trend with its advanced technology and strong management team.”

“We are thrilled to have secured this investment from major global investors who share our vision for transforming the insurance industry in Egypt,” said Shady El Tohfa, CEO and Co-Founder of Amenli. “This funding will enable us to accelerate growth and continue building technology to enable scaling our business while significantly enhancing our customer experience.”

Adham Nauman, co-founder and CTO of Amenli, added, “With our technology infrastructure firmly established, we’re now focused on evolving it with advanced capabilities, including AI-driven innovations. This approach allows us to amplify efficiencies within our operations, elevate the customer experience, and drive intelligent automation at scale. By integrating AI, we’re not only streamlining our processes but also unlocking new possibilities for growth across strategic verticals, positioning us at the forefront of impactful, data-driven solutions.”

Amenli has quickly established itself as a key player in the Egyptian insurance landscape by providing a wide range of accessible insurance products tailored for individuals, families, and SMEs. The company focuses on speed, convenience, and personalization, working with top insurance providers to deliver an efficient and seamless claims experience.

With a keen eye on the future, Amenli is poised to tap into the expanding market potential, driven by favourable economic conditions and regulatory support for the insurance sector.

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In an era of rapidly evolving financial needs, Menthum Goals addresses the demand for accessible, goal-oriented financial solutions that cater to all – regardless of income level or financial literacy. This innovative proposition simplifies the savings journey, helping users set clear goals and stay committed through an intuitive, easy-to-use experience.

“We believe that financial wellness should be within everyone’s reach. We all have dreams, but sometimes life gets in the way, and we delay making them real. Many of us know that good planning and discipline are key to financial wellness, yet taking the first step can be the hardest part.” said Himanshu Shrimali, Co-founder & CEO of Menthum. “With Menthum Goals, we’re addressing a crucial gap in Egypt’s financial landscape. Designed to empower individuals to take control of their financial life with clarity and ease, Menthum Goals enhances financial wellness, setting users on the path to achieving their aspirations and Making It Possible.”

Menthum, Egypt’s pioneering fintech startup, has launched “Menthum Goals!”, a first-of-its-kind digital savings proposition designed to transform how individuals plan, save, and achieve their financial aspirations. More than just a savings tool, Menthum Goals! empowers users to set, track, and reach their financial objectives in a disciplined, structured way, bringing a unique and personalized approach to financial wellness for the people of Egypt.

In an era of rapidly evolving financial needs, Menthum Goals addresses the demand for accessible, goal-oriented financial solutions that cater to all – regardless of income level or financial literacy. This innovative proposition simplifies the savings journey, helping users set clear goals and stay committed through an intuitive, easy-to-use experience.

“We believe that financial wellness should be within everyone’s reach. We all have dreams, but sometimes life gets in the way, and we delay making them real. Many of us know that good planning and discipline are key to financial wellness, yet taking the first step can be the hardest part.” said Himanshu. “With Menthum Goals, we’re addressing a crucial gap in Egypt’s financial landscape. Designed to empower individuals to take control of their financial life with clarity and ease, Menthum Goals enhances financial wellness, setting users on the path to achieving their aspirations and Making It Possible.”

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The report emphasizes the agricultural sector’s role as a key driver of Egypt’s economy, currently contributing 11.6% to the national GDP, with a compound annual growth rate (CAGR) of 16% from the fiscal year 2018/2019 to 2022/2023. According to the Ministry of Planning and Economic Development, government investments in the sector have surpassed EGP 82.9 billion, with a projected EGP 116.6 billion allocated for the fiscal year 2023/2024, aiming to boost agricultural output to EGP 2.43 trillion, representing a 20% growth. Agriculture is a critical economic pillar, employing 18.1% of Egypt’s workforce, with regional disparities—41.5% in rural border areas compared to only 4.8% in urban regions. This disparity underscores the importance of supporting the sector’s sustainability, particularly in Upper Egypt and rural governorates, where agricultural employment is crucial for economic and social stability. Despite this significance, the sector faces major challenges such as water scarcity and climate change, highlighting the need for adopting modern irrigation and digital farming technologies.

Omar Rezk, co-founder and managing director of Entlaq, commented, “We are thrilled to launch Entlaq’s first sectorial report, marking the first of several reports we will  launch to shed light on strategic sectors that contribute to economic development and sustainability. Egypt’s agritech sector holds tremendous potential to improve productivity, achieve sustainability, and address the environmental and economic challenges facing the agricultural industry. Our belief in the vital role of agritech in supporting Egypt’s economy inspired us to develop this report to bridge data gaps and provide policy recommendations that will foster innovation and steer investments toward sustainable, effective solutions.”

He Added “The report also highlights the significant challenges facing Egyptian agriculture, such as the reliance on informal labor, which lacks access to training and job security, affecting the adoption of advanced technologies like mechanized harvesting. Water scarcity remains a key issue driven by population growth and climate change, prompting the government to develop water management initiatives and expand cultivated land to 12 million feddans by 2030. Additionally, the lack of modern storage facilities leads to post-harvest losses of up to 45% of food supplies, though some startups work hard to reduce waste through supply chain and storage optimization, cutting food loss to less than 2%.”

He also started that The report concludes with optimistic projections for the future of Egypt’s agricultural sector, expecting exports to reach USD 14 billion by 2030, driven by increased demand for fruits, vegetables, and organic products. It also forecasts that the agritech sector will create over 50,000 new jobs by 2030, supporting economic growth and rural development. Efforts to raise self-sufficiency in wheat to 70% by 2030, up from 47% in 2021, reflect the strategic importance of achieving food security. By leveraging ICT infrastructure, boosting innovation, and enhancing partnerships, Egypt has the potential to establish itself as a regional leader in agritech, ensuring sustainable growth and food security for its population.

Dr. Mohamed Abdel Rahman, CEO of Mahaseel Masr, expressed his enthusiasm for the partnership, stating, “We are pleased to collaborate with Entlaq on this report. At Mahaseel, we believe that as we look to the future of agriculture in Egypt, the integration of data and market intelligence is essential for driving growth in this sector, which contributes approximately 12% to Egypt’s GDP. Leveraging data enables us and all stakeholders in the sector to make informed decisions, optimize resources, and boost productivity. A report like the agritech report provides the agriculture and food sectors with a comprehensive view of the sector’s potential, creating value not only within agriculture but also across dependent industries.”

Abdel Rahman added that Mahaseel Masr is a pioneer in attracting foreign investments to Egypt’s agritech sector and has been instrumental in drawing significant foreign capital to the industry. One of its recent innovations, the “Qamhawey” app, is an AI-powered comprehensive platform designed to equip farmers with essential tools for success in the digital transformation era. Through AI-driven chat and image recognition technologies, the app provides real-time crop health insights and integrates essential agricultural services into one platform. Qamhawey goes beyond simplifying operations, empowering farmers financially by allowing them to sell and export crops directly through the app and monetize farm waste, thereby increasing returns and creating new income streams for sustainable growth.

The report advocates adopting solutions like precision agriculture and the Internet of Things (IoT), which have proven effective in improving resource efficiency and boosting productivity. For instance, drip irrigation can reduce water consumption by up to 50%, while hydroponic systems can increase productivity by 30% and reduce water use by 90%. This investment trend is reflected in the growing venture capital for agritech startups, which has seen a 30% annual growth rate. Leading companies such as Mahaseel Masr, Mazare’, and FreshSource have attracted substantial investments over the past two years, demonstrating the role of large farms and agritech companies in enhancing productivity and achieving sustainability.

Report download link: https://entlaq.com/report-page25.html

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