The integration of Lucidya’s customer engagement and data analytics capabilities into Infobip’s platform will allow businesses to leverage AI-driven social listening insights for personalized, multi-channel engagement. This partnership aims to enhance customer support, marketing effectiveness, and overall customer experience.

Zeid Shubailat, Director at Infobip, said:“This strategic partnership with Lucidya allows us to enhance our multi-channel communication capabilities by integrating their powerful social listening and AI-driven customer insights from social media channels. Jointly, we empower businesses to engage with their customers with more personalized, data-driven experiences, creating stronger connections and driving better outcomes across the customer journey to meet a wide range of customer needs.”

Some of the benefits of this strategic partnership include:

• Advanced AI-driven solutions for detailed customer intelligence and analysis
• Seamless integration of communication products and services for enhanced customer interactions
• Personalized engagement through innovative messaging channels

Ziyad Bin Sulaiman, Business Development Director at Lucidya, said: “Our partnership with Infobip represents a significant step forward in our mission to provide businesses with the tools they need to foster meaningful and personalized customer experiences. By leveraging Infobip’s cutting-edge communication technology, we’re confident that our clients will see a significant improvement in customer satisfaction and loyalty.”

This collaboration marks a significant step forward in providing businesses with the tools they need to foster meaningful and personalized customer experiences in the Middle East region.

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This round comes after an outstanding performance by the B2B SaaS company, which managed to serve over 100 enterprise customers in more than 6 countries, fueling its annual recurring revenue (ARR) growth 5x year-over-year and making it among the top 10% fast-growing B2B SaaS companies globally, according to the industry’s benchmark.

The fund will be used to expand the company’s product offering to provide a wider range of values to its customers.

Abdullah Asiri, founder and CEO at Lucidya said; “We are on a mission to revolutionize customer experience in the MENA region. We are leveraging our Arabic-tailored AI to bridge the gap between businesses and their customers and make customer voices heard loud and clear. Seeing that brands using Lucidya enjoyed an improvement of 200% in customer satisfaction, on average, indicates that we are on the right track but we are not there yet. This funding will enable us to expand our offering and bring it to more markets, enabling more businesses to reap the benefits of AI-powered Customer Experience Management.”

“COVID-19 accelerated digital transformation and changed consumers’ behavior. Nowadays, most individuals interact with businesses through online channels (e-stores, social media, chat, emails, calls, etc.) and this trend is only expected to grow with time. This paradigm shift has resulted in an enormous and rapidly growing global customer demand for an omnichannel solution that leverages these interactions to improve customer retention. As a result, Lucidya is among the fastest-growing B2B SaaS companies in the world. Today, if any organization in Saudi Arabia wants to build a Customer Experience competitive advantage, Lucidya is essential. Soon this will be the case the MENA region too”

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