The program empowered more than 450 Emirati and Arab women, equipping them with critical skills in leadership, problem-solving, and digital innovation to excel in today’s competitive work landscape. Participants attended workshops on topics such as time management and strategic leadership, while a capstone case study titled Driving Sustainability Through Digital Innovation, allowed them to apply these skills to real-world challenges.

“The Nomu Al Ghurair Program is a testament to our commitment to empowering women as architects of change,” said Dr. Sonia Ben Jaafar, CEO of the Abdulla Al Ghurair Foundation. “By equipping women with the tools to reach their full potential, we are not just transforming lives—we are igniting a movement that drives progress across the region. Aligned with the UN Sustainable Development Goals, particularly SDG 4 (Quality Education), SDG 5 (Gender Equality), and SDG 8 (Decent Work and Economic Growth), this program enables women to lead, innovate, and accelerate sustainable development.”

Sarah Sefiane, Founder & CEO of Skyrize Partners, said: “Dubai continues to be a global leader in innovation, and it has been inspiring to see the women in this cohort engage in forward-thinking topics like technology. This program has proven to be a unique and successful platform for women to grow, learn, and connect with international corporations. We are excited to see what they will accomplish after the program.”

Nadya Abdulla Kamali, UAE’s country managing director at Accenture, said: “Accenture is delighted to partner with AGF and the Nomu Al Ghurair Women Empowerment Program to upskill the region’s women in today’s most critical competencies. Such initiatives will open opportunities for them to pursue careers that can make a difference in their own lives and in the wider community. As technology enablers, we are continually aiming to improve efficiencies for businesses and young professionals.”

Participants showcased their innovative solutions to a panel of industry leaders at the program’s conclusion, demonstrating their ability to integrate sustainability with digital innovation.

The Nomu Al Ghurair Women Empowerment Program is a flagship initiative that aims to foster leadership and personal growth among young women in the UAE and across the Arab region. By equipping participants with market-relevant skills, the program contributes to building a skilled and capable workforce for the future.

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The collaborative initiative has received an overwhelming response, with over 1,000 applicants. After meticulous evaluation, 150 exceptional individuals were accepted, kicking off an intense 10-day Bootcamp for Youth participants from diverse backgrounds, including Emiratis and Arabs from around the world. These aspiring entrepreneurs represented over ten universities from various countries, including Bahrain, Egypt, Iran, Iraq, Jordan, Morocco, Palestine, Somalia, Sudan, Syria, Tunisia, Yemen, and the United Arab Emirates.

The Eco-preneurship Program: Nurturing sustainable innovators
The groundbreaking “Eco-preneurship Program” was initially introduced in September. It invited applicants to partake in a four-month journey to nurture their entrepreneurial spirit while catalysing a greener future for all. This innovative initiative, currently in motion, aims to transform budding ideas into impactful startups, with a spotlight on sustainable and eco-conscious values.

The carefully crafted entrepreneurial journey consists of four stages, each strategically designed to guide budding entrepreneurs from ideation to fruition. With a focus on activating startups that align with eco-conscious values, the program holds the promise of fostering business growth in addition to promoting sustainability on a global scale.

The participating teams in the program are competing for a sum equity-free grant of AED 275,000, which will be awarded in two phases of the competition. This includes equity-free grants for the top five winning teams emerging from the Bootcamp, as well as the three winning teams of the pitch competition at COP28.

A life-changing opportunity for 150 of the brightest minds
During the 10-day ideation bootcamp, supported by Expo City as a venue partner, 150 selected participants, aged 18 to 35, were immersed in an environment that nurtured creativity and innovation. They were provided with the tools, mentorship, and insights necessary to transform their entrepreneurial visions into tangible reality.

Through their extraordinary efforts, the program identified five successful participants: Waste Busters, AIN, ECOSAT, Falaj, and Golden Roots. Each startup pitched ideas for creating awareness and promoting sustainable practices within the food waste reduction, agriculture, renewable energy, artificial intelligence, and environmental monitoring sectors.

Waste Busters plans to launch a gaming app to reduce food waste, while AIN is dedicated to providing solar energy for irrigation. ECOSAT’s winning concept uses AI to monitor air pollution, and Team Falaj promotes sustainable farming for greener landscapes. Golden Roots, on the other hand, aims to help farms improve soil fertility.

Furthermore, the Eco-preneurship Program honoured the top five teams that completed the boot camp by collectively awarding them an equity-free grant of AED 125,000 to support their preparations for the next phase of the program.Taking sustainable concepts to the next level
In the second pre-acceleration phase, the Eco-preneurship Program will progress to the Sheraa Hub in Sharjah, where the five teams will embark on a six-week intensive journey, delving into business modelling, marketing strategies, legal frameworks, alongside other invaluable opportunities. These three teams will also receive a share of an equity-free grant pool worth AED 150,000 provided by the Abdulla Al Ghurair Foundation – to further propel their startups in Sharjah.

The pre-acceleration phase will culminate with a pitch competition at the prestigious COP28, where the top three teams will advance to the accelerator phase, a life-changing 16-week specialised program. Through one-on-one coaching from experienced Entrepreneurs-in-Residence, access to a vast network of clients and partners, and financial grants, the accelerator phase equips participants with a formidable arsenal of skills to enter the market.

Recognising that not all journeys are linear, Sheraa and AGF have also ensured that even those who couldn’t advance to the pre-acceleration stage will still benefit from the wisdom and resources of the program. The “Startup Blueprint” offers an 8-week online platform for continuous development, allowing all participants to nurture their ideas and navigate the complex world of entrepreneurship at their own pace.

Transforming ideas into impactful ventures
Speaking about the incredible opportunity for the youth, Sheraa CEO Najla Al-Midfa stated, “Innovation thrives when it meets purpose – and through the Eco-preneurship Program, we’re forging purposeful innovation that will shape our global future. At Sheraa, we believe in the power of the youth to transform ideas into impactful ventures to fuel economic growth and drive positive environmental change. Through our exciting partnership with the Abdulla Al Ghurair Foundation, and by combining entrepreneurship with eco-consciousness, we’re nurturing startups as well as cultivating a movement that addresses the most pressing challenges of our time.”

Dr. Sonia Ben Jaafar, Chief Executive Officer of Abdulla Al Ghurair Foundation, said “Today’s entrepreneurial landscape is rapidly evolving, prompting us at the Foundation to craft bespoke solutions. Inspired by the UAE government’s emphasis on green education partnerships for a sustainable future, we’re forging green alliances, like our partnership organizations like Sheraa, to bolster our innovative endeavours. Our commitment is unwavering: to empower the next generation to devise and roll out sustainable solutions. Sheraa equips these budding eco-preneurs with the business savvy and market connections required to deliver the balanced solutions our world urgently needs. We extend our gratitude to Expo City Dubai for their pivotal support and resources, which have been instrumental to our program’s triumph. Such collaborations are pivotal in magnifying the SDG impact we strive to achieve.”

Marjan Faraidooni, Chief of Education and Culture at Expo City Dubai, said: “Promoting a sense of responsibility towards the environment and nurturing ideas with the potential to address climate challenges are at the heart of what we do at Expo City Dubai. The Eco-preneurship Program exemplifies the power of collaboration and we look forward to seeing how the five selected projects develop their concepts into tangible, impactful solutions.”

Participants at the Ecopreneurship Program, will engage in courses designed to instill design thinking, transforming viable ideas into actionable business ventures. Our emphasis is on fostering lasting impacts for both the participants and the surrounding communities.

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