The agreement seeks to support businesses and enterprises owned and managed by women in Abu Dhabi by offering exclusive deals, packages, and discounts to Council members. Additionally, it facilitates the promotion of local, artisanal, and creative products, as well as specialized services from women-owned businesses within the Council, leveraging Rotana Hotels’ extensive presence as a key hospitality and tourism hub in the UAE.

Her Excellency Asma Al Fahim, Chairwoman of the Abu Dhabi Businesswomen Council, emphasized the Council’s commitment to strengthening collaboration and forging strategic partnerships with both public and private sector entities. She stated:

“The Council is dedicated to expanding opportunities for female entrepreneurs, fostering innovation, and supporting their business growth. Through strategic partnerships, we aim to introduce incentive programs and tailored initiatives that empower businesswomen to develop their ventures with a high level of creativity and innovation, ensuring their sustainable expansion both locally and internationally. This, in turn, contributes to enhancing Abu Dhabi’s position as a leading destination for business, investment, and entrepreneurship.”

Her Excellency further highlighted that such collaborations unify efforts to provide targeted initiatives that inspire and equip women entrepreneurs with the tools they need to scale their businesses successfully.

Expressing her enthusiasm for the partnership, she added: “We are pleased to collaborate with Rotana Hotels Group, a distinguished leader in the hospitality and tourism sector, known for its commitment to excellence and community engagement. This partnership marks an important step towards enhancing the services offered to our members, reinforcing the ecosystem that supports women-led businesses in Abu Dhabi.”

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In statements to the Emirates News Agency (WAM), Emirati tech entrepreneur Dr Reem Al Jneibi, founder of Stellr Studio, a technology startup, said that ADBW is a leading platform that offers multiple opportunities to engage with organisations and businesses, through its dialogue sessions and workshops that highlight the latest innovations and services.

The platform will present innovative applications that promote business growth, expand the customer base and achieve the best results and returns for projects, she added.

She also highlighted her efforts, through her startup, to empower communities and drive growth by utilising advanced technologies effectively.

Al Jneibi said that Stellr was founded in 2019, and it aims to provide innovative technological solutions based on the latest artificial intelligence technologies to meet the needs of companies and individuals in the digital world.

She noted that the company is dedicated to creating a unified platform that enhances communication between individuals and communities.

Emirati entrepreneur Maysam AlAbbadi said that the UAE is a land of opportunities that provides all the ingredients for excellence and creativity for young people.

She noted that her participation in Abu Dhabi Business Week comes to review her project in support of the government’s innovation system.

source: WAM

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This initiative is part of a strategic partnership between the two entities designed to empower women in the retail sector, both locally and internationally. The partnership, which commenced a year ago, has successfully launched 18 home grown brands to date in three batches, offering Emirati women entrepreneurs a platform to enter the competitive retail space. By showcasing their unique products at the ETHER store in Yas Mall, Abu Dhabi, these entrepreneurs are reaching broader audiences and cementing their presence in key commercial markets across the UAE.

Nema F. Al Aghbari, Marketing & Membership Manager at the Abu Dhabi Businesswomen Council said, “The launch of the third round of Abu Dhabi based female-owned startups highlights our unwavering commitment to fostering the growth of women in business. We’re very proud of the work they’ve done thus far, these entrepreneurs are entering innovative and sustainable fields, contributing fresh perspectives to the market. Notably, our partnership with ETHER by Cloud Spaces has been vital in providing them with the tools and guidance needed to excel. The new brands unveiled at the ETHER shop are a testament to the endless creativity, innovation, and entrepreneurial spirit of our female entrepreneurs in Abu Dhabi. We’re delighted to not only celebrate the launch of the six brands, but also celebrate the diverse talents and passions of their female founders.”

Malak Smejkalova, Senior Director of Innovation at ETHER by Cloud Spaces, expressed her support, she commented, “The newly launched brands, which were unveiled at the ETHER shop, are a testament to the creativity and drive of female entrepreneurs right here in Abu Dhabi. I am in awe of the hard work and dedication this amazing group of women are putting in. We look forward to welcoming guests into ETHER to view the new collections, we have everything from handmade candles to fabrics to plant-based, sustainable beauty products.”

The Abu Dhabi Businesswomen Council continues to play a pivotal role in mentoring and guiding female-owned businesses, ensuring they can seamlessly integrate into the retail sector and succeed in the highly competitive marketplace. As raising women’s awareness to turn to entrepreneurship as a professional path is one of the Council’s main objectives, the Council will continue to support female entrepreneurs to overcome any challenges and achieve sustainable growth.

The latest set of brands launched showcase a wide variety of goods and products. These include locally designed handmade candles from Yas Candlz, plant-based sustainable beauty products from Lolita Glem, and high-quality elegant fabrics and abaya designs from Aura, to creative ceramics combining traditional craftsmanship with modern aesthetics from Khazaf, as well as two brands that celebrate Emirati heritage and Arab hospitality, Jthoor, which offers unique gifts and souvenirs that reflect the country’s cultural legacy and Hope Gifts, a creatively crafted and distinctive gift collections.

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Dr Nadia Bastaki, Chief People and Corporate Affairs Officer, Etihad, said: “As the UAE’s national airline, it is an honor for us to collaborate with Abu Dhabi’s Businesswomen’s Council to empower the thousands of female-owned businesses operating from our home, Abu Dhabi. It is crucial that we support women in our community and empower them to pursue their dreams. Our purpose is to give flight to ambition, and by being part of their journey, we can celebrate their success and inspire more women to become entrepreneurs. At Etihad, giving back to our community is critical and part of our social responsibility.”

Her Excellency Shaikha Al Nuwais, Board Member of the Abu Dhabi Businesswomen Council, said: “This cooperation agreement with Etihad Airways aligns with our goal of empowering women in the business ecosystem and enhancing their presence in the rapidly developing aviation sector.

“We are committed to empowering and supporting the private sector in the Emirate of Abu Dhabi, and to enhancing the presence of businesswomen and female investors in the aviation sector. The aviation sector is witnessing remarkable development at local and global levels, which is in line with our aspirations towards empowering women in the business ecosystem and improving their skills and experience so that they can keep up with all economic, digital, and technological developments in various sectors” she continued.

“We at the Abu Dhabi Businesswomen Council are keen to provide more investment opportunities across a variety of economic sectors, both locally and globally. We strive to pave the way for female entrepreneurs and businesswomen to establish themselves in the thriving Emirati business landscape, through fostering their growth in new, diverse economic and investment fields, and aligning with the national aspirations and government directives to strengthen Abu Dhabi’s position as a distinguished destination for entrepreneurship.”

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As part of this collaboration, ETHER by Cloud Spaces has provided a dedicated platform for emerging Emirati businesswomen to showcase their brands to a wider audience. This platform offers a unique opportunity for entrepreneurs to connect with potential customers and expand their market.

The Abu Dhabi Businesswomen Council will continue to pivot in offering support, guidance, and advice to these businesses, facilitating their smooth entry into the competitive retail market. With its expertise and resources, the Council aims to empower female entrepreneurs to overcome challenges and achieve sustainable success.

These brands represent a diverse range of products, embodying the creativity, innovation, and entrepreneurial spirit of women in Abu Dhabi. Some new brands supported by the council at ETHER include Stellar, Rumors, Hbh, Grei Studio, The Oddity, and Soleil.

Fatima Helal Al Blooshi, Director of ADBWC, said, “Empowering female entrepreneurs is at the heart of what we do at the Abu Dhabi Businesswomen Council. Through our partnership with ETHER by Cloud Spaces, we are able to offer ongoing support and guidance to female-owned start-ups, unlock new prospects for Emirati women to thrive in the retail market, achieve their goals, and contribute to the Emirate’s economic development. We look forward to seeing the impact of this collaboration on the local business community.”

Malak Smejkalova Senior Director, Innovation of Cloud Spaces at ETHER, said, “We are thrilled to continue our partnership with the Abu Dhabi Businesswomen Council by launching the second set of local female-owned brands. Together, we are committed to providing a platform for female entrepreneurs to thrive and succeed in the retail industry. By combining our resources and expertise, we can create meaningful opportunities for these businesses to grow and prosper.”

For more information, check out ETHER by Cloud Spaces on Instagram or visit the website at www.etherbycs.com. The Store Is Located at L1083, Yas Mall, Fashion area, 1st Floor, Abu Dhabi, UAE.

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The exhibition, which is a part of the Abu Dhabi Businesswomen Council’s Mubdi’ah program, will see the participation of more than 30 Emirati Female entrepreneurs who hold a “Mubdi’ah” license. The license allows them to conduct commercial activities from their homes and aims to support the ideas and initiatives of female citizens to invest in private projects.

The organization of the Mubdi’ah – Ramadan and Eid 2024 exhibition is a result of the Abu Dhabi Businesswomen Council’s commitment to supporting up-and-coming small and medium-sized enterprises (SMEs) and establishments owned and managed by Emirati Female entrepreneurs. This event is also part of the Council’s diligent initiatives that enable female innovators in Abu Dhabi to develop their businesses, promote their products, and strengthen their network of commercial relationships, in line with the government’s visions and directives for advancing the vital entrepreneurship sector.

Her Excellency Asma Al Fahim, Chairwoman of the Abu Dhabi Businesswomen Council, emphasized the Council’s steadfast commitment to championing female entrepreneurs through the Mubdi’ah Exhibition, a pivotal event drawing interest from diverse segments of the Abu Dhabi community.

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The Council and Jadwa Investment will organise joint events that support their mutual goals such as seminars, lectures, conferences, forums, workshops, and more. They will also provide relevant research and studies, exchange experiences, consultations, and knowledge that serve their common interests, and highlight the services provided by each party.

Her Excellency Marwa Al Mansouri, Board Member of the Abu Dhabi Businesswomen Council, said “The Abu Dhabi Businesswomen Council is always keen to collaborate with various entities to empower businesswomen and ensure the growth and prosperity of their projects and businesses. This plays a key role in driving sustainable economic development in the Emirate of Abu Dhabi, and strengthening the position of women as important elements in driving change, innovation, and shaping the future in the UAE.”

Her Excellency added “The Council’s cooperation with Jadwa Investment, one of the largest investment management and investment services companies in the MENA region, is an exceptional opportunity to empower women in the fields of finance, business, trade, investment, and all business sectors.”

Jadwa Investment is a leading company in the field of investment management and investment advisory services in the MENA region. It provides its clients with a wide range of investment options that are compatible with the provisions and principles of Islamic Sharia.

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The program, which extended over three days, supported 20 startups launched by female entrepreneurs by offering multiple services and incentives, including training and coaching sessions led by industry experts, and assigning specialised mentors to each startup. It also featured a variety of sessions, workshops, and guest speakers, to ensure that all participants gain valuable knowledge and skills.

The program covered a range of key topics, which are key for accelerating businesses and driving their growth. These include Design Thinking; Marketing Strategy & Branding; Financial Modeling & Basics; Pitch Deck Development; Pitch Deck Refinement, and Startup Pitch with Selection Committee.

HE Asma Al Fahim, Chairwoman of the Abu Dhabi Businesswomen Council, said “We are pleased with the success of the boot camp program, launched in collaboration with our partners at Flat6Labs. At the Abu Dhabi Businesswomen Council, we are committed to launching and taking part in initiatives aimed at upskilling female entrepreneurs and raising their competitiveness in the market. Businesswomen are key contributors to driving economic growth in the Emirate of Abu Dhabi. We will continue to empower them by fostering an environment that promotes entrepreneurship, providing access to resources and networks, and offering tailored support programs.”

Ryaan Sharif, General Manager at Flat6Labs UAE, said “We are delighted to be working with the Abu Dhabi Businesswomen Council to provide ambitious female entrepreneurs with the required guidance and coaching to achieve their greatest potential. We look forward to launching further initiatives that contribute to empowering women and support them to reach new heights.”

The program comes following an MoU, which was signed earlier this year between the Abu Dhabi Businesswomen Council and Flat6Labs. The MoU aims to strengthen cooperation between the two parties to support and enable women entrepreneurs to grow their businesses, fulfil their aspirations, and contribute to the growth of Abu Dhabi’s economy.

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Under the terms of the MoU, the two parties will organise workshops to introduce the members of the Abu Dhabi Businesswomen Council to Flat6Labs’ services and financing programs, and provide them with the required guidance by coaches and experts to advance their business. The MoU also aims to provide women entrepreneurs with a platform to participate in the Flat6Labs Ignite program and have a chance to get financial rewards, as well as organise competitions for entrepreneurs in the technology field, which brings about mutual benefits for both sides.

Asma Al Fahim, Chairwoman of the Abu Dhabi Businesswomen Council, said “The MoU with Flat6Labs affirms the Council’s unwavering commitment to developing the capabilities of women entrepreneurs and enabling them to take their businesses to the next level, in accordance with the highest international standards. There are many women-led startups with creative ideas and untapped potential, which need our support. Our partnership with Flat6Labs plays a pivotal role in assisting these startups to improve their strategy and drive their business growth.”

“The Abu Dhabi Businesswomen Council continues to expand its strategic partnerships with different entities to fulfil its objective of supporting entrepreneurs, uncovering promising opportunities for its members, and encouraging them to realise their potential, to propel the growth of business and generate benefits for the society,” Al Fahim added.

Highlighting data from Wamda which showed that through 2021, female-founded startups in the MENA received just 1.2% of the region’s venture capital funding, Ryaan Sharif, General Manager at Flat6Labs UAE said, “There is a pressing need to bridge the gender divide. Doing so will benefit the entire startup ecosystem as diversification will enable new ideas to flourish. Of the over 2,000 startups supported by Flat6Labs over the last decade, over a third (36%) have been female led, so we are keenly aware of the passion, persistence, and unique perspective that women entrepreneurs bring to the table. We take pride in partnering with the Abu Dhabi Businesswomen Council to level the playing field and offer promising female founders the support and mentorship they need to achieve their full potential.”

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In her new role, Al Blooshi will develop and implement strategic plans that align with the Council’s vision, mission, and objectives, represent the Council’s interests to various stakeholders, and support building partnerships, and more. Al Blooshi’s main goal will be centred on establishing the leading role of businesswomen in driving the growth of Abu Dhabi’s private sector, by boosting the involvement of female entrepreneurs in society, enhancing their skills, and empowering them to grow and thrive.

H.E. Asma Al Fahim, Chairwoman of the Abu Dhabi Businesswomen Council, said “We are delighted to announce the appointment of Fatima Helal Al Blooshi, to support our journey of enabling female entrepreneurs to be a key partner in the Emirate of Abu Dhabi’s sustainable economic development. With her entrepreneurial spirit and outstanding experience, I am certain that Fatima will play a pivotal role in supporting businesswomen and providing them with the required guidance to enhance their role in driving the Emirate’s economic growth.”

Fatima Helal Al Blooshi said “I am keen to embark on a stimulating new challenge to make a substantial contribution to the economy and business community of Abu Dhabi. I look forward to initiating innovative collaborations with various public and private sector stakeholders to yield wide-ranging economic benefits and novel business incentives, advance the business landscape in Abu Dhabi, and create new opportunities for growth and development.”

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