What inspired you to create Myne, and how does it differentiate itself from other wealth management platforms?
The idea for Myne was born from a conversation with my university friend and now founding investor. We realized our wealth was scattered across multiple platforms, with no user-friendly solution to aggregate everything in real-time. The second reason was the unfortunate loss of a friend, where his wife struggled to map their financial picture—a reality for many loved ones left in the dark during life-changing events. With these challenges in mind and the evolution of fintech, we saw a new opportunity. Myne is the all-in-one platform to track, manage, and protect wealth seamlessly, setting it apart from traditional wealth management solutions.

Can you elaborate on the specific features and tools that Myne offers to help users manage and protect their assets?
Myne integrates seamlessly with bank accounts, allowing users to sync stock and crypto portfolios across multiple wallets. The platform supports multi-currency functionality and offers a bilingual experience in Arabic and English. Our real-time budgeting tools categorize spending, enabling users to set financial goals and monitor performance effectively. Additionally, Myne provides estate planning features to help users secure their wealth for the future. With automated tracking, AI-powered insights, and a user-friendly interface, Myne simplifies financial management, empowering users to make informed decisions with confidence.

How do you plan to utilize the $2 million raised in the pre-seed funding round to scale Myne’s operations and technology infrastructure?
The funding will primarily be used to launch Myne in the UAE and rapidly scale user adoption. We will continue developing our innovation pipeline, ensuring that Myne remains at the forefront of wealth-tech solutions. A portion will go toward hiring key team members across technology, product, and growth. Additionally, we will build our B2B platform, enabling deeper financial integrations for institutions. Lastly, we will begin the preparatory phase for expansion into Saudi Arabia (KSA), ensuring that Myne is well-positioned for future growth in the GCC region.

What are your strategies for user acquisition and regional expansion, particularly in the UAE, Saudi Arabia, and other GCC markets?
Our strategy combines digital marketing, strategic partnerships, and localized outreach. In the UAE, we leverage targeted ads, influencer collaborations, and referral programs to drive organic growth. But we also focus on partnerships to drive herd acquisition, so the plan is  to partner with financial institutions, corporate companies,tech companies  and offer Myne to enhance employees financial wellbeing. Expansion across the GCC will follow a phased approach, with UAE , followed by KSA and potential partnerships to launch in other GCC countries. Our B2B offering will further accelerate growth by integrating Myne’s technology with banks and fintech partners to service family offices , wealth advisors and planners. By addressing region-specific financial needs and regulatory requirements, we aim to become the leading wealth-tech platform in the Middle East.

How does Myne ensure the security and privacy of users’ financial data across its platform?
Security is our top priority. Myne employs strict two-factor authentication, and all data is encrypted at rest and in transit using  TLS protocols. We do not store user credentials, ensuring an additional layer of protection. Myne partners with regulated open banking providers, such as Lean, to securely fetch balance and transaction data, giving users full visibility while maintaining the highest security standards. We continuously update our security infrastructure to mitigate potential risks, ensuring that user data remains private, protected, and accessible only to the account holder.

Looking ahead, what are your long-term goals for Myne, and how do you envision the platform evolving in the next few years?
Our long-term vision is to enhance financial well-being and simplify wealth management for individuals and businesses. We started with asset tracking, budget monitoring, and wealth protection, but the roadmap includes integrating AI-driven financial insights, hyper-personalized dashboards, and predictive financial planning tools. We aim to expand globally, incorporating more financial products and services tailored to diverse markets. By leveraging AI agents and automation, we want to provide users with proactive financial recommendations, helping them optimize investments, minimize risks, and build lasting wealth. Myne is set to become the ultimate financial companion, evolving with users’ needs at every stage of their financial journey.

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An Attractive Asset Class
Alternative investments are indispensable to a diversified portfolio but are inaccessible to most investors without a professional investment manager. Potentially, they provide diversification, higher risk-adjusted returns, lower volatility and access to niche markets and unique investment opportunities that are unavailable in public markets.

Alternative investments have been historically reserved for sophisticated institutional investors and ultra-high-net-worth individuals, but the landscape is changing. According to a 2022 survey, more than 83% of financial professionals believe that all retail investors should have access to alternative asset classes.

The Role of Professional Investment Managers
Two key issues with alternative investments have been the high minimum investment amounts and inaccessibility. These assets cannot be bought in the open market, and are typically available only through network-based relationships, restricting access to elite investors.

“Through their extensive networks, professional investment managers access exclusive investment opportunities and often negotiate better terms and reduced fees for their clients,” revealed Wassim Jomaa, Chief Investment Officer of The Family Office.

Professional investment managers help investors navigate the complexity of alternative investments, from identifying investment opportunities, assessing their risk, and managing the investment until exit. Based on the investment objectives, risk tolerance and financial situation of each client, professional investment managers implement a customized investment strategy and communicate with clients regularly about investment performance and changes that may affect their goals.

“Expert investment management is essential as transparency is limited and each alternative asset class requires extensive due diligence. Unlike publicly traded companies, up-to-date information is rarely available on private companies. Moreover, the evaluation of the distinct characteristics and risk profiles of private companies requires specialized knowledge. In this regard, professional investment managers conduct extensive research and analysis to assess financial performance, the quality of management, market trends, regulatory environments, and potential exit strategies. This information is accessed through trusted relationships developed over time with fund managers, law firms, seasoned advisors, industry experts and others, thereby reducing the risk of making uninformed decisions significantly,” says Abdulmohsin Al Omran, founder and CEO of The Family Office.

Working with the Right Partner
A professional investment manager plays a vital role in identifying potential investments, assessing their risks and benefits, and determining whether they align with the investment goals and risk tolerance of each investor.

As a trusted wealth manager with an extensive track record in alternative investments, The Family Office helps you navigate the complexities of alternative investments and customizes your investment strategy to align it with your needs and goals.

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